Shopping More Serious, Less Fun In Hungary

  • 5 May 2010 10:00 AM
Shopping More Serious, Less Fun In Hungary
"Hungarians are doing less leisure shopping and instead focus on getting desired products, market researcher GfK Hungária found.

Consumers prefer hypermarkets, giving them 4.3 points on a 1-5 scale. Home chemical product shops came second with 4.2, while supermarkets received 4.0, followed by discount stores and small shops both at 3.7.

GfK gauged consumer satisfaction with prices, product range, quality and freshness."

Source: Hungary Around the Clock.

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