- 3 Jan 2012 8:00 AM
The economic climate makes potential book buyers very cautious, he noted, adding “even those who can afford it do not dare to consume”.
This year’s Christmas season was better for the book market than last year’s, according to director Peter Laszlo Zentai of bookseller association MKKE.
About 20-30% of book sales are usually realised in this peak season.
Nevertheless book sales declined this year from the Ft 61 billion in 2010, Zentai estimated.
The Marai Programme, in which the state purchased Ft 400 million worth of books, helped, he said, although it was planned with a Ft 1 billion budget.
The number of titles also went down this year, due to the uncertainty, Zentai added."
Source: Hungary Around the Clock
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