Online Sales Rising Steadily In Hungary

  • 17 Apr 2013 9:01 AM
Online Sales Rising Steadily In Hungary
Online sales went up from Ft 155 billion in 2011 to Ft 175-180 billion in 2012, Világgazdaság reports. Online commerce rose from 2.4% of the total retail trade in 2011 to 2.9-3.0% last year. Tesco started online sales this year and Amazon is contemplating entry into the market.

Some 5,000-6,000 companies have Hungarian-language websites offering products for sale, said analyst Norbert Madar of consultancy eNet.

The number of webshops in the company register is 3,600, of which 1,200 are active. Activity in this sense means that they are listed in one of the price comparison sites.

eNet estimates the total market at Ft 160 billion and is forecasting 20% growth this year.

Source: Hungary Around the Clock

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