Less Beer Sold In Cold Hungarian Summer
- 3 Sep 2014 9:00 AM
Beer sales were below targets this summer, as there was no period of continuously hot weather, Hungarian Brewery Association leader Klára Kovács said yesterday.
If the autumn weather is mild, then September and October sales could help to produce 1-2% sales growth this year, she added.
Beer consumption fell 4.5% in 2013, but this year the football World Cup and music festivals helped, but were not enough to offset the cold weather.
Source: Hungary Around the Clock
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