State’s Role Grown Massive In Ad Market

  • 1 Mar 2018 1:10 PM
  • Hungary Around the Clock
State’s Role Grown Massive In Ad Market
The state’s role grew even more massive in the advertising market last year, Zsolt Urbán, head of the Advertising Association said on Wednesday.

The state became the largest advertiser in 2016.

It grew even stronger last year by spending some Ft 40 billion on ads, up 37% from the previous year, he said.

State spending on television ads rose nearly 20% last year from 2016.

The advertising market totalled Ft 241 billion in 2017, up 11.5% from a year earlier.

Spending on advertising was still behind the level seen before the global financial crisis, Urbán added.

Online advertising kept its leading role, expanding to 32% of the total, up from 30% a year earlier.

  • How does this content make you feel?

XpatLoop Media Partner

Hungary Around the Clock

Since 1995 Hungary Around the Clock has proven to be one of the most comprehensive sources of daily English-language news about Hungary. It covers ongoing domestic politics and foreign relations, as well as business and economic matters. For a free trial of HATC visit www.hatc.hu and click on 'Free Trial Subscription’.