State’s Role Grown Massive In Ad Market
- 1 Mar 2018 1:10 PM
- Hungary Around the Clock
The state became the largest advertiser in 2016.
It grew even stronger last year by spending some Ft 40 billion on ads, up 37% from the previous year, he said.
State spending on television ads rose nearly 20% last year from 2016.
The advertising market totalled Ft 241 billion in 2017, up 11.5% from a year earlier.
Spending on advertising was still behind the level seen before the global financial crisis, Urbán added.
Online advertising kept its leading role, expanding to 32% of the total, up from 30% a year earlier.
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