"Malév and oneworld airline alliance export Budapest's reputation to the world. News of the Budapest Winter Invasion campaign designed to boost winter tourism in the city is reaching an audience of a monthly average more than 20 million air passengers all around the world thanks to the Hungarian national carrier's membership of the oneworld alliance.Trough its alliance membership, Malév promotes - onboard around 2100 aircraft for five months - the invitation to visit Budapest to a monthly average more than 20 million customers travelling on a daily 7800 oneworld flights to more than 650 destinations in 140 countries.
Malév and its alliance partner airlines - including the world's largest carrier, American Airlines - draw the attention of travellers to the many attractive programmes offered by the Hungarian capital in the winter in their in-flight magazines, video programmes and online (websites, newsletters to frequent flyers and commercial partners).
oneworld airlines are renowned in the industry for their high standard of services, as a consequence of which the onboard articles, advertisements and films introducing Budapest reach a demanding, well-off audience in an exclusive environment.
Besides the fact that Malév promotes the Hungarian capital in its in-flight magazine, on its website and in its FF and partner newsletters, it also advertises the Budapest Winter Invasion campaign on the side of one of its B737 aircraft.
Thanks to this broad coverage, in October hits on the Budapest Winter Invasion website increased by 44% compared to last year."
Source: Malév.hu
06.12.2007