Every company has them, competitors. We know intellectually they are a necessary evil because competition is a key component in a capitalist society -- it is fuel. But we also have an emotional side that fights this. Don't just sit there, DO something. Get smart about your competitors then act. Your success may depend on it.
By: Jan Lawlor
Senior Vice President
Boston - USA
Every company has them, competitors. And athletes worry about them. Certainly, it is a prominent area of concern for politicians. Even children keep an eye the schoolyard bully. While some competitors are aggressive, some are not. Some are smart. Or lucky. Or big or small. And so on.
We know intellectually that they are a necessary evil. Competition is a key component in a capitalist society – it is fuel. As with athletes, the competitive spirit furthers the corporate drive for success. It leads to innovation. Competition expands our freedom of choice. But we also have an emotional side that fights this necessary evil. Who likes having competitors? Wouldn’t you rather have all the revenues for yourself? Wouldn’t you rather come out with your next product when you were good and ready? Of course. But fairy tales rarely come true.
Source: Brodeur Worldwide
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20.04.2004