It takes two to tango. Getting the best out of a client/agency relationship calls for effort on both sides. Here are 10 suggestions for starters. When there are problems in the client/agency relationship, the fault rarely all lies on one side. The starting point is a recognition of this, but, beyond that, you can take some simple steps to help ensure that you build a strong relationship for the long term.
By: Mike Copland
Chairman
London - United Kingdom
Source: Brodeur Worldwide
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20.04.2004