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Lidl to open en masse soon

All the signs are that the market entry of German-owned discount retail chain Lidl Kft is a matter of a few weeks, Secretary General of the National Commerce Association György Vámos said.


While the company remains silent about the details, competitors speculate that 12-15 Lidl stores will be opened simultaneously, with another 200 units to follow in the next two years. The appearance of the new player, which has earned a name for undercutting market prices by 30-50% and come in for criticism by the German competition authority, triggered a series of mergers and new openings among large competitors and is likely to force many small stores to close down, Vámos said. (MH 11) P.P.

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11.05.2004

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