Multireklám Kft, the Hungarian market leader in outdoor advertising media, has acquired Indoor Media Kft, which operates 432 illuminated Citylight posters in Spar and Interspar supermarkets as well as shopping centers in Budapest and throughout the country. As a result of the takeover, Multireklám currently controls 70% of the Citylight market. Upon the announcement of the acquisition, Multireklám said it would continue to focus on its outdoor media, while seeking to remain a leading force in the consolidation process in the sector. (NG 5) P.P.
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07.06.2004