Source: Nua - "Over half of visitors to health websites find those sites through portals and search engines, according to new research from Harris Interactive..."
Nearly 100 million US adults look for health information online every month. On average, they do this three times a month but heavy users may do so up to six times a month.
Fifty-two percent look for health information using a search engine or portal, 24 percent go directly to a health website, and 16 percent go to general sites that may have a section on health issues.
Heavy and medium Internet users are more likely than light users to go to a search engine or portal first when looking for health information.
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05.03.2002