Oil companies are looking to premium fuel options to protect market share from supermarket rivals.
Across Europe, the entrance of supermarkets into fuel retailing has meant cheaper petrol prices for motorists. In response, the oil majors are focusing on performance fuels to help them tap into a market the price-driven retailers cannot reach. However, given the current oil price spike, consumers will need to be convinced that premium fuel is the right choice.
Source: www.energy-business-review.com
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19.04.2005