Intercontinental Hotels & Resorts Unveils New Insider Experiences

  • 16 Feb 2015 8:00 AM
Intercontinental Hotels & Resorts Unveils New Insider Experiences
InterContinental Hotels Group® (IHG®), one of the world’s leading hotel companies, has today launched Secrets of the City ̶ a new marketing campaign for its iconic, luxury InterContinental® brand. Unveiling a new collection of exclusive Insider Experiences, InterContinental® has partnered with carefully-selected artisans and experts across food, culture, art and fashion to provide access to the city’s secrets.

Founded by Pan American World Airways in 1946, InterContinental Hotels & Resorts quickly became one of the world’s first truly global hotel brands. However, the brand has always prided itself on its local insider knowledge and ability to provide a personalised service to guests.

Tom Rowntree, Vice President for InterContinental Hotels & Resorts, Europe said:

“InterContinental Hotels & Resorts has 69 years’ experience in providing personalised experiences to guests, and this is very much at the heart of our new campaign. Through our behind-the scenes tour of Floris, the sole perfumer to Her Majesty The Queen, or a visit to Foster & Son - London’s oldest bespoke shoemaker - where guests can see the original last made for the legendary Clark Gable. The experience is completed with a night in our Royal Suite.”

Another Experience sees InterContinental David Tel Aviv team up with one of Israel’s most renowned chefs and culinary advisor, Yaron Kestenboum to create a Senses of Tel Aviv Insider Experience that explores the local cuisine, culture, design, and vibe. As part of the experience, guests will enjoy a culinary journey of the best food and wine that the city has to offer and exclusive private access to one of the country’s most eclectic homes in Old Jaffa.

InterContinental Paris Le Grand has teamed up with Ladurée, the iconic Macaron makers, to lift the lid on the best kept secrets of this emblematic patisserie. As part of the experience, guests will visit InterContinental Paris Le Grand’s newly renovated, breath-taking Opera Ballroom – the French capital’s most spectacular reception room which has hosted the city’s most prestigious events for over 150 years and is now a National Heritage Site.

Visit intercontinental.com/secretsofthecity to find out more and share the secrets of your city using #InterContinentalSecrets on Twitter, Facebook and Instagram InterContinental Hotels and Resorts has 29 hotels in Europe with a further 4 in the pipeline*. *figures as at 30th September 2014

For further information, to receive a link to download the new film or to request images, please contact: Peter Palicz on 06 1 327 6461 or email him clicking here

Visit InterContinental Budapest online

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