"The first 15 days of the 'Hit the jackpot!' marketing campaign launched on 15 September have generated the company revenue of €1.2 million. Malév’s mega campaign has become a hit both on the foreign and domestic markets, with bookings steadily rising. All reservations for discounted fares advertised in the new Malév promo must be made by 15 October.More than one-third of tickets have been sold in Hungary, while Germany, Russia and Sweden have also been snapping up plenty of special deals. So far the largest revenue earners (outside Hungary) have been from sales in the following countries: Russia, Romania, Denmark, Germany and Sweden.
As the airline announced in mid-September, tickets sold in the 'Hit the jackpot!' campaign can be used for bookings between 13 October 2008 and 28 March 2009. This means that customers choosing promoted destinations have virtually the entire winter timetable in which to fly, with the exception of peak winter periods such as Christmas and New Year.
Special offer air tickets can be booked under the most advantageous conditions online at www.malev.com."
Source: Malév Hungarian Airlines
06.10.2008