Well, here’s some good news. The Nézőpont research institute released its report today, “Hungary in the World Media in 2013,” and it shows that the international media coverage, like the real situation in Hungary, is not so bleak. Like last year, the country’s image is improving. According to the latest Perspective Institute study, in the period of the last two years, international coverage has been mostly neutral, and the negative news about Hungary declined in the 20 most prominent media outlets of seven countries: Austria, France, Germany, Russia, Switzerland, the United Kingdom and the United States.

While the number of positive news stories basically remained the same in 2013 as in the previous year, the number of negative stories fell from 1662 to 1332 and neutral news items rose from 1712 to 2470. The most significant decline in negative coverage occurred in the United States, Germany and Russia.

As I wrote in a blog post at the beginning of the year, “A Story that is Difficult to Ignore,” when it comes to what’s being written and discussed about Hungary in the international sphere, ”the tone has begun to change.” As facts and more accurate details emerge – particularly as the economy begins to turn around – there is greater demand for a more balanced coverage. Correspondents and analysts are compelled to talk to more sources, dig more diligently for the other side of the story.

Thank you for following my blog, Facebook page and Twitter, and help us continue to get the story out “About Hungary.”

By Ferenc Kumin

Source: A Blog About Hungary

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