Hungarians Not As Price Sensitive As They Say

  • 13 May 2014 9:00 AM
Hungarians Not As Price Sensitive As They Say
Most Hungarians say price is the most important factor they consider when making purchases, but a survey by market researcher NRC shows just onefourth actually choose the cheapest product to buy. NRC said most active shoppers buy the brands they are familiar with.

The representative survey showed that brand loyalty, price-to-value ratio and good sense were more important considerations than the cheapest price for most Hungarians between the ages of 18 and 59.

Source www.hungarymatters.hu

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