Hungary's Media Outlets Protest Tax On Ads

  • 5 Jun 2014 9:00 AM
Hungary's Media Outlets Protest Tax On Ads
Over 60 media outlets, including some generally friendly towards the government, will express protest today against the planned tax on advertising, in a campaign organised by the Hungarian Advertising Federation. HírTV will join 16 other channels in broadcasting a blank screen for 15 minutes from 7:15 p.m.

Newspapers – including popular tabloid Blikk, Magyar Nemzet, Népszabadság, Népszava and Nemzeti Sport, but not Magyar Hírlap – are printing one blank page with the text “We protest against the introduction of the advertising tax”.

Radio stations plan to read out protests on air against the tax.

PMO state secretary János Lázár announced that the proceeds from the tax will be spent on school development.

He said the cabinet believes that multinational media companies with considerable ad revenues must contribute to sharing burdens.

Népszava quotes him as saying “RTL threatens the country, blackmails viewers and politicians. It would be good if it practised that at home in Germany and not in Hungary”.

Source: Hungary Around the Clock

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