Balassi Institute Important In Promoting Hungary’s Image, Says Navracsics
- 9 Jul 2014 9:00 AM
The Balassi Institute and its supporting institutions have important roles to play in shaping the image of Hungary abroad, the minister of foreign affairs and trade said on Tuesday. Navracsics told a meeting of directors from Hungarian institutions abroad that it was a new mission created a few years ago to present Hungary as an innovative, creative and open country.
In addition to presenting traditional Hungarian culture, efforts have been made to highlight this other side of Hungary and much progress has been made, he said.
In order to show that Hungary is a country of talented, young and open people possessing an entrepreneurial spirit, it is necessary to find the right persons to promote this image, he said.
The Balassi Institute’s network of Hungarian institutions abroad expanded by four new units in the past year. After Beijing, Istanbul and Zagreb, a new institute opened in Belgrade on July 1. At present, 23 Hungarian institutes are operating in 20 countries around the world.
Source www.hungarymatters.hu
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