- 28 Nov 2015 8:00 AM
Winter production at the plant has doubled in the last five years with an investment of more than HUF 1 bln, and the value of export sales during the holiday season has grown by 80%.
Nestlé is the market leader in Hungary for moulded chocolate figures with a 30% share of sales. About 90% of the plantʼs winter output is exported to 22 countries around the world.
According to date compiled by Nielsen for last year, sales of chocolate Santas came to almost HUF 1.9 bln, up 15%. Sales of chocolate Santas accounted for 62% of the entire seasonal sweets market.
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