- 16 Dec 2016 9:10 AM
“SPAR Hungary, celebrating its 25th anniversary this year, always laid special emphasis in its business policy on product development, as well as the simplification of shopping processes. We consider food products offered to health-conscious and special dietary need customer group an important area, because there is an increasing number of people in Hungary as well who prefer lactose-free, gluten-free or special diet products”, emphasised Márk Mac-zelka, head of communications.
Products of the special diet range are provided to customers classified in five main catego-ries - lactose-free, gluten-free, bio products, special food, products for a conscious diet - with custom designations on the shelves of SPAR and INTERSPAR stores. The company’s own-brand Free from, SPAR Vital and SPAR Natur*pur products are also included in the renewed range, offered at affordable prices.
According to recent surveys, lactose intolerance affects one-third of the adult population, who therefore face unpleasant symptoms after consuming milk and dairy products every day. SPAR offers a variety of lactose-free products to them. In the case of gluten sensitivity all types of food shall be avoided if their gluten content exceeds 20 mg per kg. At the SPAR stores, several such products are available to consumers.
With the new category designations, SPAR shoppers will be able to more swiftly and simply navigate through the food products in the stores, and select from the ingredients suitable to their diet. The shelf ribbons provided with the appropriate colour code and pictogram are available on the shelves, and signs hanging above the shelves, as well as floor stickers also guide customers. In the future, customers will be able to find the products at one place in the SPAR stores, clearly distinguished from each other.
For more lifestyle advice and information on the products, please visit the www.eletmod.spar.hu website.