- 24 Sep 2018 7:46 AM
- Hungary Matters
The focus of this year’s event will be innovation and the digital transformation in tourism, director of the Budapest tourism centre (BTFK) Teodóra Bán told a press conference.
BTFK will coordinate UNWTO programmes and organise 46 of its own events that include sight-seeing on board a classic Ikarus bus and guided tours of museums, galleries and historic buildings, she said.
She noted the launch of the guideme. hu English-language information website. “Foreign tourists have discovered Budapest and Hungary for themselves; their number has doubled since 2010,” the city’s deputy mayor said.
Both 2016 and 2017 were record years, Alexandra SzalayBobrovniczky said, adding that 2018 was likely to set a new record.