8.5 Million Chocolate Santas Sold In Hungary Last Year

  • 10 Dec 2019 8:30 AM
  • Budapest Business Journal
8.5 Million Chocolate Santas Sold In Hungary Last Year
Hungarian consumers bought 8.5 million chocolate Santas worth more than HUF 2 billion in November-December 2018, a 5% increase over the same period in 2017, reports magyarmezogazdasag.hu.

The preferences remain unchanged: milk chocolate Santa figures represent nine-tenths of the value turnover, and in fact, their weight in the category is increasing year by year. Dark chocolate Santas generate 5% of sales, a two-digit drop compared to a year ago.

Says Dóra Hajnal, senior consultant at Nielsen, a marketing firm, "The figures for December haven’t seen a huge shift in consumer preference in recent years: [they should] be sweet, be hollow."

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Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.