Hungary Ad Market Worth HUF 175bn In 2013
- 6 Mar 2014 8:00 AM
Hungary’s advertising market grew just 0.6% to 175.4 billion forints (EUR 560m) last year, data from the Hungarian Advertising Association show. The fastest-growing market was radio, where spending on ads climbed 29% to more than 8.8 billion forints, the association’s deputy chief, Péter Hivatal, said.
Spending on online ads rose 16% to 39 billion forints. Spending on televisions ads fell 6% to 45.6 billion and spending on print ads dropped 4% to 35.8 billion forints.
The data show dailies accounted for 36% of the total spent on print ads, women’s magazines for 19% and free papers for 18%. TV ads accounted for more than a quarter of all spending.
Source www.hungarymatters.hu
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